Evolution
In the past decade search has went from not existing, to general file matching, to machines so complex that few people understand how they work. As they evolve in complexity there will always be a new and better way restructure the worlds largest data set. As old horses such as AltaVista limp toward extinction, now at 5, Google is a seasoned veteran in the game.
Google has spent the last year evolving from a search engine to a giant media corporation. At or https://npfinancials.com.au/birth Google was worried about only one thing, search – and that focus is why it became successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals, or is it just following the lifecycle of a search engine?
Google gained large distribution when Yahoo switched to it to drive down Inktomi stock price, only later to buy Inktomi at $1.65 a share. Google then came to power stealing traffic from Yahoo by providing clean, relevant results, and good search tools for surfers and webmasters alike. Many estimate that Google controls in excess of 75% of the search market. The problem is, the ideals that gave them this power appear to be fading.
The Competition
Microsoft is still working on its search engine. Yahoo recently acquired Overture and is working behind closed doors in much the same way as MSN is. LookSmart has not updated Wise Nut in a long time, is hated by a large portion of the internet community, and is soon set to lose most of its distribution. And Ask Jeeves (owner of Teoma) has its top results powered by Google AdWords. With Google powering Yahoo, AOL and many other sites Google lacks a clear competitor today.
The Problems Facing Google
Right now Google can take its huge lead and extend it, or let it slip. No system is perfect and there will always be complaints, but I have to wonder if Google has forgotten why or how it became such an icon.
Google grew to popularity by organizing the web based on links. They used PageRank to perform an empirical analysis of web link structure. Many pe