Vietnam’s Interior Furniture Market: A Comprehensive Analysis (2015-2020)

South Korean Luxury Brands Make Their Mark

In July 2019, Dongsuh Furniture, a South Korean luxury furniture brand, made a significant entry into the Vietnamese market by opening two large factories in Binh Duong, covering over 10,000 square meters. The company’s product range includes leather sofas, sofa tea tables, wooden TV shelves, beds, modern
dressing tables, wooden wardrobes, and dining sets. Mr. PARK YOUNGNAM, the Managing Director of Dongsuh Furniture in Vietnam, highlighted the strategic importance of the Vietnamese market, which led to the brand’s early entry after successful ventures in China and Japan.

King Mattress and Amando: A High-End Collaboration

The market’s potential also attracted King Mattress, backed by the American mattress giant Casper, to introduce the Amando high-end mattresses in Vietnam. The brand is currently in talks to collaborate with Dongsuh Furniture for distribution in the country.
A Competitive Landscape

Vietnam’s furniture market is bustling with thousands of businesses, with the high-end segment featuring prominent names like Pho Xinh, Nha Vui, and Index Living Mall. These brands are drawn to the Vietnamese market due to the significant opportunities it presents.
Real Demand and Purchasing Power in the Furniture Industry
Per Capita Consumption Insights

Data from the Ho Chi Minh City Association of Fine Arts and Wood Processing (HAWA) indicates that the average furniture consumption demand in Vietnam is $21 USD per person per year. In 2018, the domestic wooden furniture consumption reached approximately $4 billion USD.