So before we tell you how to get your posts on that feed and in front of 80 million eyes (that’s 40 million pairs, in case you were wondering), let’s talk about whether you should even bother to invest the time and effort.
The Good, The Bad and the Potential
Google did it with YouTube, Facebook recently introduced Instant Articles, and Amazon carried its power in the book market into the digital world with eBooks and self-publishing. So it’s no wonder Apple wants to get on the wagon and keep content close to the corporate brand chest like everyone else on the field.
However, some of the premium publishers who were the early adopters of Apple’s News format and platform weren’t shy about their disappointment from the system. Some publishers also reported poor fill rates with iAd on News.
Since then Apple launched a new analytics dashboard for publishers, but it’s clear that it’ll take quite a bit of audience education to get people to opt for the Apple News.
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(Use Apple News or Ronda Rousey will punch you!)
Should I be early to the Apple News train and hop on now? The answer to this question depends heavily on your mobile publishing strategy, your content niche and your audiences’ devices of choice.
It’s important to note that if your content isn’t in English – you’re out of luck. Unlike Google, Apple is all about the English speaking citizens of the world, at least right now.